What are shoppers buying online?

Jun 8, 2020

2020 has been a year no one could have predicted. It’s turned the world of retail and eCommerce on its head, upsetting long standing buying trends and throwing the entire industry into an unknown season.

Both brick and mortar stores as well as traditional eCommerce stores have had to pivot their strategies for getting goods to consumers, as well as anticipating what will be the most sought after items in each season. This shift has come after realizing more online shopping is happening now than ever before.

Virtual Capitalist gives us this fascinating infographic on how trends changed from March 2019 to March 2020.

As you can see, things like supplies, appliances (hello breadmakers!) and cleaning supplies gained ground, items that usually signal the eminent approach of summer like luggage, swimwear and bridal wear have had a steep decline.

Slackline’s released a top 100 fastest growing & declining categories in eCommerce, and among the fastest growing were DIY craft kits, office supplies and fitness equipment.

This rise in goods of all kind for eCommerce has also brought some challenges. As this article from Internet Retailing points out, customers still crave that level of personalized customer service: a range of options for delivery of goods, the ability to speak to customer service and secure payment options.

Is this our new normal?

eCommerce is only going to get stronger, but on the backs of those who pivot and invest in their digital presence and customer journey.

Ready to extend your journey to international customers? eGlobalUSA can help streamline your process to offer your products internationally with confidence. Discounted shipping rates, full tracking and a dedicated team at your fingertips.

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