While the United States is preparing for its biggest shopping weekend of the year with Black Friday and Cyber Monday, the biggest shopping day in the world has already come and gone. Singles Day, a sort of anti-Valentine’s Day has a firm hold on the Chinese calendar on November 11. Made popular in China in 2009 by eCommerce giant Alibaba, Singles Day has become the Super Bowl of shopping days.
This single marketing stunt has helped propel the success of Alibaba and other eCommerce sites in China and around Asia. According to The Wall Street Journal, Singles Day 2019 was predicted to eclipse the more than $30.8 billion in sales recorded in 2018. That’s more than Black Friday and Cyber Monday combined in the United States!
The success of Singles Day has shed light on some new growing pains for the eCommerce titan, shipping those goods to the sheer number of customers. Shipping carriers are struggling to meet the sharp rise in demands by the record numbers of online shoppers. Alibaba for one has been trying to patch the gaps in their shipping by acquiring more control in its affiliated logistics company as well as several Chinese cargo operators. With eCommerce at an all-time high, Alibaba has to do something to keep ahead.
Could Singles Day get too big and fizzle out? Read on to find out how Alibaba is keeping the biggest shopping day in the world alive and shipping smoothly.
Director of Marketing & Media
Kristin loves coffee and reading, in that order! She drinks the coffee and makes the things for eGlobalUSA.